EXPERTISE

B’IMPRESS strengthens and advises entrepreneurs, CEO/CXOs, executives, managers, and their companies on the implementation of their corporate strategy, succession planning with consulting in corporate strategy, marketing, internal and external communication to enable companies their market objectives through effective communication.

This is a selection of the expertise B’IMPRESS is active in:

See B’IMPRESS’ specialized expertise in MarCom >>>
See B’IMPRESS’ subject-matter in IT >>>

These are the services B’IMPRESS offers within its network of partners:

  • Direct Marketing
  • Events And Incentives
  • Classic Communication & Advertisement
  • IT-Trainings & e-Learning
  • Film- & TV-ProductionThis expertise will be best serviced as a whole or in part embedded into an overall targeted MarCom
    concept.
    >>>For further details, please. don’t hesitate to contact us directly.

Strategic MarCom Consulting Services To Brands And Organizations
Our Marketing Competences:

  • International Marketing & PR (e.g., guidance of CI/CD, and global lead agency account & network management) with w/w PR strategies & market insights. See PR for more.>>>PR
  • Market & Customer Insight: market research and strategy development, incl. “Social Research” w/guidelines and Personnel Marketing (& Employer Branding)
  • MarCom Strategy Consulting, incl. research, concept, strategy and project management, as well as CSR, sustainability, crisis & change communication
  • Social Media Publishing for reputation management, and “Social Sales Strategies” on, e.g., Facebook,
    Xing, LinkedIN). See here for more.>>>>Social Media Marketing, Content & Monitoring
  • MarCom Publishing Consulting w/ corporate communication and online-publishing (incl. SEM/SEO, IPTV, and Social Networks)
  • Brand marketing (w/ roll-out in CI/CD, channel collaterals, promo events or trade fairs, and industrial image films)
  • Key Account Management of corporate and account budgets in MarCom
  • In Public Affairs (campaigning, stakeholder communication), e.g. in Healthcare

Social Media Marketing & Content
Expertise & Offerings:

  • Analysis
  • Conception & Planning
  • Brand & Strategy consulting
  • Content creation
    – running digital dialogs
    – manageing social media accounts
    – consulting of distribution & sales departments reg. social networks
  • Monitoring

Description will follow soon. See in German here.>>>Social Media Marketing, Content & Monitoring
(German)

Press Relations & Analyst Relations (PR/AR)
Our PR Offerings:

  • Media management
  • Media list
  • Press office
  • Editorial and feature opportunities
  • Pro-active story telling
  • Press microsite
  • International reporting system
  • Review of press releases
  • Distribution of press releases
  • Production of PR pictures
  • PR-briefing
  • Press roundtable discussions
  • Sundry Videos

Strategic Marketing Offerings in PR:

  • Key message definition
  • Press campaign strategy
  • Definition media/channels & approaches
  • Definition of type of articles
  • Creation of novel approaches
  • Update of website
  • Social media concept
  • Review of competitor activity and strategy

Competitor analysis types:

  • Analysis and Concept
  • Pre-strategic outlines
  • Web-analytics, incl. value or position in Social Media

Corporate Publishing (2C4B)
>>> See our References, and at a glance in Corporate Publishing >>>References CP

Public Affairs Consultancy
Social and political factors today influence nearly all important corporate decisions, regardless whether the company is large or small. At B’IMPRESS we consultant and  manage for companies, institutions, and organizations the dialog between society and politics on both the local and the international stage. Starting with systematic information procurement and analysis we open up specific action opportunities and give our clients a voice in the major arenas of political decision-making.
Our public affairs network is present in Berlin closely networked with the European consultants in Brussels and with local stakeholders at your German subsidiaries.

Our competence in Public Affairs (PA) is based on six mainstays:

Services
Our PA core services include monitoring politics, planning and implementing political early warning systems,
strategic consulting, lobbying, coaching, crisis communication, media relations, and event management.
See our services for more.>>>Expertise

Corporate Social Responsibility (CSR) Consultancy
Companies worldwide face growing scrutiny on issues that range from climate change to labour standards;
from their supply chains to reporting on their various activities and operations. Corporate policies and
practices are under growing review by governments, investors, non-governmental organizations (NGOs),
customers and their own employees.
Our corporate responsibility team understands these challenges and, more importantly, just how they are
playing out in India. Our qualified team provides personalized CSR services ranging from a primary needs
assessment to developing, executing and managing programmes.
Sustainability is an integral part of corporate reality. By making sustainability a core element of an overall
corporate strategy, our clients benefit while contributing to critical social and environmental issues affecting
society. We help our clients achieve this by aligning community and other stakeholder engagements with
the company’s business objective.
Programmes can be a combination of both specific community interventions as well as broader causebased
advocacy. Our contacts include a robust network of NGOs and other institutions that can serve as
appropriate and credible partners for programme design as well as execution.
See our industry focus on Cleantech and Healthcare as well as our references.
See more about our CSR & Sustainability Corporate Consultancy at >>>our sub-website about CSR.

Crisis Communication, Change Management & Reputation Management
Our range of services in HR:

  • Corporate Planning and Business Development
  • Management Coaching
  • One Page Organization
  • Employee re-motivation after renovation, merger, or reorganization
  • Supervision and Team Coaching
  • Business Mediation & Conflict Management
  • Quality Management
  • Team and Organizational Development
  • Process optimization, and process organization
  • Corporate Health Management (OHM)
  • Training for management and leadership tasks
    See our blog for more. >>>bimpress1 @ wordpress

Corporate Consulting
>>>See our consulting sub-site for more. >>>Corporate Consulting
Entrepreneur Coaching
>>>Read more about Entrepreneur Coaching and Staff & Personnel Coaching as well as at our Blog on
bimpress1.wordpress.com.
Agency Selection Services & Pitch Consultancy
Description will follow soon.
Internationalization & Expansion To New Markets
Description will follow soon.

2C4B

2C4B

2C4B – Customer Media & Coaching

9. Convention on Biological Diversity
Foto: Bob Geldorf auf der 9. Convention on Biological Diversity mit Kanzlerin Angela Merkel, Dr. Christian Ruck MdB

Expertise in IT-Editing

  • Mobile OS and services, IC/semiconductor markets
  • Enterprise IT & plant floor systems as ERP/KIS, CRM, CMS/DMS, BI/BPM, MES/APM, storage systems, SaaS, IaaS & Cloud Services
  • Security systems (for enterprises & consumers)
  • Network engineering businesses (FTTH/B, LTE & MIMO, NAS/SAN)
  • Monitoring and online listening tools (e.g., Google Services, Hootsuite, Klout, Nielsen Buzzmetrics,
    Adobe SiteCatalyst/Omniture)